Swimsuits Now 30% Off
Free monogramming and custom designs add a personal touch.
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
-
Heather Sweater 2-Piece Set by Mabel + Honey
- Regular price
- $54.00
- Regular price
-
- Sale price
- $54.00
- Unit price
- / per
-
Drama Llama 2-Piece Set by Mabel + Honey
- Regular price
- $52.00
- Regular price
-
- Sale price
- $52.00
- Unit price
- / per
-
Dino Darling Pocket Twirl Dress by Mila & Rose
- Regular price
- $26.00
- Regular price
-
- Sale price
- $26.00
- Unit price
- / per
-
Mistletoe Magic Pocket Twirl Dress by Mila & Rose
- Regular price
- $26.00
- Regular price
-
- Sale price
- $26.00
- Unit price
- / per
-
Candy Cane Cutie Pocket Twirl Dress by Mila & Rose
- Regular price
- $26.00
- Regular price
-
- Sale price
- $26.00
- Unit price
- / per
-
Purr-fectly Spooky Pocket Twirl Dress by Mila & Rose
- Regular price
- $26.00
- Regular price
-
- Sale price
- $26.00
- Unit price
- / per
-
School is Cool Pocket Twirl Dress by Mila & Rose
- Regular price
- $26.00
- Regular price
-
- Sale price
- $26.00
- Unit price
- / per
-
Apple of My Eye Pocket Twirl Dress by Mila & Rose
- Regular price
- $26.00
- Regular price
-
- Sale price
- $26.00
- Unit price
- / per
-
Pumpkins Twirl Flutter Bodysuit by Mila & Rose
- Regular price
- $26.00
- Regular price
-
- Sale price
- $26.00
- Unit price
- / per
-
Pumpkin Ruffle Twirl Dress by Mila & Rose
- Regular price
- $28.00
- Regular price
-
- Sale price
- $28.00
- Unit price
- / per
-
Greenville Garden Canter Collar Half-Zip by The Beaufort Bonnet Company
- Regular price
- $68.00
- Regular price
-
- Sale price
- $68.00
- Unit price
- / per
-
Hamptons Hot Pink Mitzy Sue Slacks by The Beaufort Bonnet Company
- Regular price
- $24.00
- Regular price
-
- Sale price
- $24.00
- Unit price
- / per
-
Greenville Garden Gates Sweeney Sweatpants by The Beaufort Bonnet Company
- Regular price
- $40.00
- Regular price
-
- Sale price
- $40.00
- Unit price
- / per
-
Long-Sleeve Carter Crewneck in Barbados Blue Stripe by The Beaufort Bonnet Company
- Regular price
- $44.00
- Regular price
-
- Sale price
- $44.00
- Unit price
- / per
-
Maude's A-Line Top in Barbados Blue by The Beaufort Bonnet Company
- Regular price
- $44.00
- Regular price
-
- Sale price
- $44.00
- Unit price
- / per
-
Don't Worry Be Happy Totally Turquoise TIffany Skort by Set Fashion
- Regular price
- $62.00
- Regular price
-
- Sale price
- $62.00
- Unit price
- / per
-
Kindness Blooms Floral Scallop Leggings by Set Fashion
- Regular price
- $48.00
- Regular price
-
- Sale price
- $48.00
- Unit price
- / per
-
Wiggles & Giggles Quinn Skort by Set Fashion
- Regular price
- $54.00
- Regular price
-
- Sale price
- $54.00
- Unit price
- / per
-
Flower Power Floral and Petal Purple Quinn Skort by Set Fashion
- Regular price
- $54.00
- Regular price
-
- Sale price
- $54.00
- Unit price
- / per
-
Mint Windowpane and Cotton Candy Pink Half-Zip by Set Fashion
- Regular price
- $70.00
- Regular price
-
- Sale price
- $70.00
- Unit price
- / per
-
We've Got Spirit Power Pink Pink Callie Skort by Set Fashion
- Regular price
- $58.00
- Regular price
-
- Sale price
- $58.00
- Unit price
- / per
-
Mint and Cotton Candy Pink Callie Skort by Set Fashion
- Regular price
- $58.00
- Regular price
-
- Sale price
- $58.00
- Unit price
- / per
-
Power Pink and Petal Purple Bridget Basic Tee by Set Fashion
- Regular price
- $39.00
- Regular price
-
- Sale price
- $39.00
- Unit price
- / per
-
Petal Purple Bridget Basic Tee by Set Fashion
- Regular price
- $39.00
- Regular price
-
- Sale price
- $39.00
- Unit price
- / per
Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color. On that day, my dad passed away in hospice care. A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life.
My husband, Neil, and I have embraced a new life, too, with the opening of The Purple Butterfly, a children’s boutique in downtown Franklin, TN. We both had successful careers: Neil from founding The Wall Street Journal Online to most recently as the executive editor of the Courier- Journal in Louisville. As for me, I was a successful sales executive working with financial institutions...
What a fabulous store!
What a fabulous store! They have everything you could every want for the precious child in your life. Friendliest shop in town, customer service is Five Star, free monogramming. Why shop anywhere else? I’m a happy grandmother to have The Purple Butterfly so close by!
- ABBY -
Highly recommend!
Beautiful store full of baby and kids clothes, accessories and toys. They will embroider anything for you and the customer service is amazing. I love going in just for a chat. Highly recommend this wonderful store, I promise you won’t leave empty handed and you will love whatever you buy.
- KARLA -