
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
-
Tractr Knit Velvet Gold Skort
- Regular price
- $55.00
- Regular price
-
- Sale price
- $55.00
- Unit price
- / per
-
Haven Girl Blush Pink Glitz Tree Shirt
- Regular price
- $44.00
- Regular price
-
- Sale price
- $44.00
- Unit price
- / per
-
Haven Girl Pink Hi-Lo Tinker Skirt
- Regular price
- $46.00
- Regular price
-
- Sale price
- $46.00
- Unit price
- / per
-
Haven Girl Christmas Tree Tier Dress
- Regular price
- $66.00
- Regular price
-
- Sale price
- $66.00
- Unit price
- / per
-
Lila & Hayes Morgan Legging Set - Merry Mistletoe
- Regular price
- $56.00
- Regular price
-
- Sale price
- $56.00
- Unit price
- / per
-
Lila & Hayes Lillian Dress - Nutcracker Encore
- Regular price
- $56.00
- Regular price
-
- Sale price
- $56.00
- Unit price
- / per
-
Lila & Hayes Ellery Dress - Merry Mistletoe
- Regular price
- $56.00
- Regular price
-
- Sale price
- $56.00
- Unit price
- / per
-
Lila & Hayes Edie Sweatshirt Jogger Set - Oh Christmas Tree
- Regular price
- $72.00
- Regular price
-
- Sale price
- $72.00
- Unit price
- / per
-
TBBC Gates Sweeney Sweatpant - Grantley Gray
- Regular price
- $40.00
- Regular price
-
- Sale price
- $40.00
- Unit price
- / per
-
TBBC Darcy Dress - Nantucket Navy Corduroy
- Regular price
- $68.00
- Regular price
-
- Sale price
- $68.00
- Unit price
- / per
-
Prodoh Dark Gray Two-Tone Sherpa Vest
- Regular price
- $59.00
- Regular price
-
- Sale price
- $59.00
- Unit price
- / per
-
Prodoh Tan Two-Tone Sherpa Vest
- Regular price
- $59.00
- Regular price
-
- Sale price
- $59.00
- Unit price
- / per
-
Prodoh Pink Two-Tone Sherpa Vest
- Regular price
- $59.00
- Regular price
-
- Sale price
- $59.00
- Unit price
- / per
-
Prodoh Pink Quilted Zip Pullover
- Regular price
- $69.00
- Regular price
-
- Sale price
- $69.00
- Unit price
- / per
-
Southbound Red Pullover
- Regular price
- $46.00
- Regular price
-
- Sale price
- $46.00
- Unit price
- / per
-
Southbound Navy Pullover
- Regular price
- $46.00
- Regular price
-
- Sale price
- $46.00
- Unit price
- / per
-
TBBC Jack Keene Jon Jon - Nantucket Navy Corduroy
- Regular price
- $58.00
- Regular price
-
- Sale price
- $58.00
- Unit price
- / per
-
TBBC Sweetly Smocked Greeting Gown - Richmond Red
- Regular price
- $58.00
- Regular price
-
- Sale price
- $58.00
- Unit price
- / per
-
Bailey Boys Holly on Pink Smocked Bishop Dress
- Regular price
- $66.00
- Regular price
-
- Sale price
- $66.00
- Unit price
- / per
-
Magnolia Baby Gingerbread Pink Long Pajamas
- Regular price
- $41.00
- Regular price
-
- Sale price
- $41.00
- Unit price
- / per
-
Magnolia Baby Gingerbread Light Blue Long Pajamas
- Regular price
- $41.00
- Regular price
-
- Sale price
- $41.00
- Unit price
- / per
-
Magnolia Baby Gingerbread Pink Zipper Footie
- Regular price
- $41.00
- Regular price
-
- Sale price
- $41.00
- Unit price
- / per
-
Magnolia Baby Gingerbread Light Blue Zipper Footie
- Regular price
- $41.00
- Regular price
-
- Sale price
- $41.00
- Unit price
- / per
-
Ishtex Green Dress
- Regular price
- $42.00
- Regular price
-
- Sale price
- $42.00
- Unit price
- / per

What a fabulous store!
What a fabulous store! They have everything you could every want for the precious child in your life. Friendliest shop in town, customer service is Five Star, free monogramming. Why shop anywhere else? I’m a happy grandmother to have The Purple Butterfly so close by!
- ABBY -

Highly recommend!
Beautiful store full of baby and kids clothes, accessories and toys. They will embroider anything for you and the customer service is amazing. I love going in just for a chat. Highly recommend this wonderful store, I promise you won’t leave empty handed and you will love whatever you buy.
- KARLA -



Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color. On that day, my dad passed away in hospice care. A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life.
My husband, Neil, and I have embraced a new life, too, with the opening of The Purple Butterfly, a children’s boutique in downtown Franklin, TN. We both had successful careers: Neil from founding The Wall Street Journal Online to most recently as the executive editor of the Courier- Journal in Louisville. As for me, I was a successful sales executive working with financial institutions...