
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
LET US CREATE SOMETHING SPECIAL FOR YOU!THE PERSONAL TOUCH
-
Sophie & Lucas Green Stripe Romper
- Regular price
- $54.00
- Regular price
-
- Sale price
- $54.00
- Unit price
- / per
-
Sophie & Lucas Green Stripe Overall
- Regular price
- $54.00
- Regular price
-
- Sale price
- $54.00
- Unit price
- / per
-
Magnolia Baby Believe in Magic Pink Footie
- Regular price
- $42.00
- Regular price
-
- Sale price
- $42.00
- Unit price
- / per
-
Magnolia Baby Believe in Magic Nightdress
- Regular price
- $43.00
- Regular price
-
- Sale price
- $43.00
- Unit price
- / per
-
Marco & Lizzy Pima Top - Red Trimmed Floral Collar
- Regular price
- $48.00
- Regular price
-
- Sale price
- $48.00
- Unit price
- / per
-
Marco & Lizzy Bow Skirt - Red Trimmed Floral
- Regular price
- $54.00
- Regular price
-
- Sale price
- $54.00
- Unit price
- / per
-
Marco & Lizzy Float Dress - Red Trimmed Floral
- Regular price
- $78.00
- Regular price
-
- Sale price
- $78.00
- Unit price
- / per
-
Marco & Lizzy Bloomer Set - Red Trimmed Floral
- Regular price
- $72.00
- Regular price
-
- Sale price
- $72.00
- Unit price
- / per
-
Marco & Lizzy Gingerbread Float Dress
- Regular price
- $79.50
- Regular price
-
- Sale price
- $79.50
- Unit price
- / per
-
Marco & Lizzy Gingerbread Bloomer Set
- Regular price
- $76.00
- Regular price
-
- Sale price
- $76.00
- Unit price
- / per
-
Claire & Charlie Nutcracker Tunic Set - Pink Stripes
- Regular price
- $68.00
- Regular price
-
- Sale price
- $68.00
- Unit price
- / per
-
Paper Flower Christmas Ornaments Graphic Sweatshirt
- Regular price
- $49.00
- Regular price
-
- Sale price
- $49.00
- Unit price
- / per
-
Paper Flower Oh What Fun Holiday Graphic Sweatshirt
- Regular price
- $46.00
- Regular price
-
- Sale price
- $46.00
- Unit price
- / per
-
Marco & Lizzy Christmas Blouse with Red Picot Edge
- Regular price
- $52.00
- Regular price
-
- Sale price
- $52.00
- Unit price
- / per
-
Marco & Lizzy Red Bow Skirt
- Regular price
- $54.00
- Regular price
-
- Sale price
- $54.00
- Unit price
- / per
-
Magnolia Baby Lil' Bunny Applique Blue Playsuit
- Regular price
- $38.00
- Regular price
-
- Sale price
- $38.00
- Unit price
- / per
-
Magnolia Baby Lil' Bunny Applique Pink Bubble
- Regular price
- $38.00
- Regular price
-
- Sale price
- $38.00
- Unit price
- / per
-
Magnolia Baby Lil' Bunny Applique Short Set
- Regular price
- $42.00
- Regular price
-
- Sale price
- $42.00
- Unit price
- / per
-
Magnetic Me Once & Floral Footie
- Regular price
- $40.00
- Regular price
-
- Sale price
- $40.00
- Unit price
- / per
-
Magnolia Baby Donut Delight Long Pajamas
- Regular price
- $42.00
- Regular price
-
- Sale price
- $42.00
- Unit price
- / per
-
TBBC Isabelle's Intarsia Sweater - Hampton Hot Pink
- Regular price
- $62.00
- Regular price
-
- Sale price
- $62.00
- Unit price
- / per
-
Zuccini Royal Blue Cord Leo Pant
- Regular price
- $28.00
- Regular price
-
- Sale price
- $28.00
- Unit price
- / per
-
RuffleButts Merry & Bright Twirl Dress
- Regular price
- $32.00
- Regular price
-
- Sale price
- $32.00
- Unit price
- / per
-
Paper Flower Black Top with Heart Embroidery
- Regular price
- $36.00
- Regular price
-
- Sale price
- $36.00
- Unit price
- / per

What a fabulous store!
What a fabulous store! They have everything you could every want for the precious child in your life. Friendliest shop in town, customer service is Five Star, free monogramming. Why shop anywhere else? I’m a happy grandmother to have The Purple Butterfly so close by!
- ABBY -

Highly recommend!
Beautiful store full of baby and kids clothes, accessories and toys. They will embroider anything for you and the customer service is amazing. I love going in just for a chat. Highly recommend this wonderful store, I promise you won’t leave empty handed and you will love whatever you buy.
- KARLA -



Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color. On that day, my dad passed away in hospice care. A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life.
My husband, Neil, and I have embraced a new life, too, with the opening of The Purple Butterfly, a children’s boutique in downtown Franklin, TN. We both had successful careers: Neil from founding The Wall Street Journal Online to most recently as the executive editor of the Courier- Journal in Louisville. As for me, I was a successful sales executive working with financial institutions...