Add a truly personal touch to your child's wardrobe! The Purple Butterfly offers the ability to embroider your child's handwritten name or message on clothing or a keepsake item.

We always offer complimentary monogramming of all apparel and gift items purchased in the store. Choose from spa robes, diaper covers, bibs, onesies, day gowns, blankets, pillows, hats and so much more. 

See some of our monogramming and embroidery work...

Artist Samuel Dunlap

The Purple Butterfly is pleased to represent artist Samuel K. Dunlap, who captures timeless moments in the lives of children in oil on canvas. Learn more...

Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color.  On that day, my dad passed away in hospice care. A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life. Learn more...

We cater to your child and your inner child with apparel, shoes, gifts, toys, books and much more.

Free monogramming!

The Purple Butterfly story

Come in or call us at 615.905.4160 and we'll help you find just the right item for your little one.

We ship!

A personal touch

Misty Westebbe and her husband, Bruce, opened New Day Photography a decade ago. Since then, they've been transforming their 2.5-acre property just outside Franklin into an amazing studio. Learn more...

New Day Photography
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Letters to Santa Giveaway

From now through noon on Dec. 22, children can enter our “Letters to Santa” giveaway for a chance to win their favorite Purple Butterfly item. Want that Melissa & Doug Diner, Fresh Mart, or Kitchen? How about an acorn treehouse like on the store’s porch? Ask Santa for it and you may be the lucky boy and girl to win it! With each store visit, drop a letter to Santa to increase your chances to win!

On Saturday, Dec. 22, Santa & Mrs Claus will be here from 11:30 a.m. to 1:30 p.m. for picture taking and they'll conclude our Joyous Christmas Cheer children's party by drawing the winners.