Add a truly personal touch to your child's wardrobe! The Purple Butterfly offers the ability to embroider your child's handwritten name or message on clothing or a keepsake item.
We always offer complimentary monogramming of all apparel and gift items purchased in the store. Choose from spa robes, diaper covers, bibs, onesies, day gowns, blankets, pillows, hats and so much more.
The Purple Butterfly is pleased to represent artist Samuel K. Dunlap, who captures timeless moments in the lives of children in oil on canvas. Learn more...
Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color. On that day, my dad passed away in hospice care. A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life. Learn more...
We cater to your child and your inner child with apparel, shoes, gifts, toys, books and much more.
Come in or call us at 615.905.4160 and we'll help you find just the right item for your little one.
A personal touch
Misty Westebbe and her husband, Bruce, opened New Day Photography a decade ago. Since then, they've been transforming their 2.5-acre property just outside Franklin into an amazing studio. Learn more...
New Day Photography
Take a virtual tour of our shop
Open seven days. Mon-Sat 9 a.m.-5 p.m. Sunday 12-5.
Shop Local. We are proud members of the Downtown Franklin Association.
Join the Purple Butterfly Club Give us your email and we'll keep you up to date on events at The Purple Butterfly, such as story times, as well as share news of new arrivals and special offers.
We promise not to flood your in-box.
The Purple Butterfly 142 2nd Avenue North Franklin, TN 37064