Swimsuits Now 30% Off
July 4th Now 40% Off
Me & Henry is 30% Off
Styles up to size 6 for your sweet girl!
Sizes up to 8 for handsome lads.
Fashionable attire sizes 6-12
Soft and cozy things for the baby
Bedtime favorites
Swimwear and beach accessories
Top the perfect outfit with a bow or band!
Accessorize with hats & sunhats.
Perfect for little feet
Be ready if weather turns cooler
Sassy jewelry and nail polish!

Free monogramming and custom designs add a personal touch.


Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color. On that day, my dad passed away in hospice care. A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life.

My husband, Neil, and I have embraced a new life, too, with the opening of The Purple Butterfly, a children’s boutique in downtown Franklin, TN. We both had successful careers: Neil from founding The Wall Street Journal Online to most recently as the executive editor of the Courier- Journal in Louisville. As for me, I was a successful sales executive working with financial institutions...

Customer Love

What a fabulous store!

What a fabulous store! They have everything you could every want for the precious child in your life. Friendliest shop in town, customer service is Five Star, free monogramming. Why shop anywhere else? I’m a happy grandmother to have The Purple Butterfly so close by!
- ABBY -

Highly recommend!

Beautiful store full of baby and kids clothes, accessories and toys. They will embroider anything for you and the customer service is amazing. I love going in just for a chat. Highly recommend this wonderful store, I promise you won’t leave empty handed and you will love whatever you buy.