The story of the Purple Butterfly

Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color.  On that day, my dad passed away in hospice care.  A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life.

My husband, Neil, and I have embraced a new life, too, with the opening of The Purple Butterfly, a children’s boutique in downtown Franklin, TN.  We both had successful careers:  Neil from founding The Wall Street Journal Online to most recently as the executive editor of the Courier-Journal in Louisville.  As for me, I was a successful sales executive working with financial institutions.

As a mother of three boys, when our first grandchild, a beautiful little girl named Erika, was born, my inner child was born again, too.  I fell in love with all things baby — toys, gifts and clothes ... and monogramming on the latter as much as I could.  Our second grandchild,  Chase, helped to neutralize the pink world I found myself living in. 

Neil and I are excited to share our passion for children and our wonderful little boutique with you and yours. 

Dale Budde
The Purple Butterfly


Our shop also honors my father in a special way. One of my memories of childhood is an occasional trip with him to his office on a weekend. He headed sales for a company that manufactured the ball bearings that allowed large equipment to rotate. Construction cranes, fire ladder trucks and Army tanks are a few of the machines that need bearings. In a display case in his office, my father began displaying toy replicas of some of these pieces of equipment, and I would be allowed to play with them on my visits there.

He kept the collection with him even as he moved to other industries and retired, letting grandchildren play with them. When my mother moved, she allowed me to take the display case and its toys. I haven’t really had a place to display it until very recently. Now, it graces the wall of my new “office.” Now my grandchildren will have memories of visiting Pop Pop’s “office.”

Neil Budde