A personal touch

Add a truly personal touch to your child's wardrobe! The Purple Butterfly offers the ability to embroider your child's handwritten name or message on clothing or a keepsake item.

We always offer complementary standard monogramming of all apparel and gift items purchased in the store. Choose from spa robes, diaper covers, bibs, onesies, day gowns, blankets, pillows, hats and so much more. 

We cater to your child and to your inner child with apparel, gifts, toys and much more.

The art of Samuel Dunlap

The Purple Butterfly is pleased to represent artist Samuel K. Dunlap, who captures timeless moments in the lives of children in oil on canvas. Learn more...

Up until March 22, 2017, butterflies had very little meaning and purple wasn’t my favorite color.  On that day, my dad passed away in hospice care. A purple butterfly was placed on his door to indicate to the staff and visitors a patient had gone on to a new life. Learn more...

The Purple Butterfly story

Fill your Easter baskets

Get ready for Easter with exquisite smocked dresses and bubbles and special bows. Give the gift of soft bunnies or a bunny blanket. Share the book "Do Your Ears Hang Low." Or enjoy the scent of Easter candy with a Whiffer Sniffer. These are just a few of the ways The Purple Butterfly can fill your Easter baskets. See more ideas...